With roots that date back to 1961, Asia Enterprises Holding Limited is a major distributor of a wide range of steel products to industrial end-users in Singapore and the Asia-Pacific region.

Over the past 33 years, our Group has successfully expanded its product range and enhanced its value-added services to offer a 'one-stop' solution to its customers. Today, we supply over 1,200 steel products to more than 600 active customers involved primarily in the shipbuilding and marine-related activities, oil and gas, construction, as well as the precision metal stamping, manufacturing and engineering/fabrication industries.

To complement our steel distribution business, our Group also provides value-added precision steel processing services through our steel service centre, which is a joint venture with Marubeni-Itochu Steel Inc.

The Group was listed on the Main Board of the Singapore Exchange Securities Trading Limited ("SGX-ST") on 1 September 2005.

Our position in the steel industry value chain

Asia Enterprises plays a vital intermediary role in the steel industry value chain by bridging the gap that exists between demand from industrial end-users and supply from steel mills.

Most industrial end-users of steel typically purchase a large assortment of steel products in relatively smaller quantities according to their usage, and require intermittent deliveries on a prompt basis. However, steel mills generally focus on a narrower range of product lines, require minimum order quantities and at least two to three months for delivery; hence it is uncommon for steel mills to sell directly to industrial end-users.

As a steel distributor, we purchase steel products from steel mills and international steel traders in large quantities for resale in smaller quantities to industrial end-users. As such, we are able to provide our customers with readily available inventory, reliable and prompt delivery, and flexible order size. In addition, our steel processing services increase our value-add to customers as we are able to customise product dimensions to the needs of each industrial end-user.