'One-Stop' Supplier

We maintain an extensive array and substantial quantities of steel products in order to meet our customers' purchase requirements and provide just-in-time deliveries. We supply more than 25 product categories comprising over 1,200 items of steel products for a wide range of industrial applications. Our average delivery lead time to customers from the point of order usually does not exceed three working days.

In addition, the Group is able to provide value-added steel processing services through our own comprehensive steel service centre. This capability sharpens our competitive edge as we can offer a wider variety of product offering than the traditional stocks of a typical steel distributor.

Extensive Customer and Supply Network

Over the past 33 years, we have developed and established long-term relationships and goodwill with many of our customers and suppliers.

With a strategic focus on direct sales to industrial end-users, we have built a diverse pool of more than 600 active customers spanning various industries in the Asia-Pacific region, including shipbuilding and marine-related sectors, oil and gas, engineering and construction industries.

Our established track record as a reliable and resourceful distributor of steel products is demonstrated by the strong repeat business from our customers.

We have also developed strong rapport with a wide network of reliable and established steel mills and international steel traders worldwide. As such, we are able to benefit from competitive prices for quality products, prompt delivery, timely access to critical industry trends and information, and new product items.

Extensive Warehouse Facilities

Asia Enterprises operates out of three facilities in Singapore, including two warehouses and a steel processing plant-cum-warehouse with a combined storage capacity of 45,934 square metres. To assure the quality and lifespan of most of our steel products, we store approximately 80% of our products in covered warehouses to protect them against damage from exposure to weather. In fact, the Group boasts one of the largest covered warehouse facilities for steel in Singapore at 27,367 square metres.

Experienced Management Team

The foundation of Asia Enterprises' continued success comes from our experienced management team and employees. Our Managing Director, Mr Lee Choon Bok who has more than 34 years of experience in the steel industry, spearheads the direction and growth of the Group's business.

Our substantial knowledge and wide network of contacts in the steel industry are instrumental to the Group's continual progress and profitability.

Sound Financial Position

As a one-stop supplier, our strong financial position is critical in assuring a sizeable inventory range and quantity to meet customers' diverse purchase requirements and just-in-time delivery. Furthermore, a sound financial position also allows us to effectively execute our expansion plans, capitalise on business opportunities and better positions the Group to weather any difficult operating environment.

The Group does not have any long-term bank borrowings and enjoys a net cash position.